Remove Century City Remove Invest Remove Los Angeles Remove Marketing
article thumbnail

GRP Announces $200 Million Fund. Rebrands as Upfront Ventures

Both Sides of the Table

Second, we are announcing officially that we are moving our offices from Century City to Santa Monica. But in Los Angeles, Santa Monica is akin to SoMa in San Francisco, Cambridge in the Boston area or Flatiron / Union Square in NYC. We have long wanted to move but wanted to wait for the perfect space.

Funding 343
article thumbnail

Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad Feld visited Los Angeles this past week. ” Many people on the Westside of Los Angeles are using the term Silicon Beach these days to describe the amazing renaissance that is truly happening here. I kind of think LA is just LA and doesn’t need some clever marketing term. LA should be LA.”

Startup 304
article thumbnail

Want to Start a Technology Company in LA?

Both Sides of the Table

Los Angeles. And we’re left with a city with idyllic weather, major commerce, the media center of the world, and a great emerging technology scene. LA generally doesn’t have an appetite for this kind of investment at early stages. But it’s more atypical for investors located in this market.

Company 290