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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City]. Think about venture capital. Those that were around 30+ years ago never had to think about branding – there were hardly any other VCs. IA Ventures – Roger Ehrenberg was doing angel investing before he became a VC.

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Want to Start a Technology Company in LA?

Both Sides of the Table

But we have a great city for building technology companies. Funding is different – In Silicon Valley you have mega venture capital funds and many of them. My commute, for example, from Santa Monica to Century City is less than 15 minutes each way and I never have to take the freeway.

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