article thumbnail

Putting the band back together, ExactTarget execs reunite to launch MetaCX

TechCrunch LA

The former President of ExactTarget and later chief executive of Salesforce Marketing Cloud has made billions of dollars building products to help support customer service and now he’s back at it again with his latest venture MetaCX.

article thumbnail

Startup CTO or Developer

SoCal CTO

I’ve been having discussions with several people recently about the role of the CTO (Chief Technology Officer) in very early stage companies. What’s our purchase, licensing, SaaS strategy? In December 2007, I described how I commonly take on an Acting CTO Role in a Start-up. Where and how will we host the systems?