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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Home of JPL (Jet Propulsion Laboratory), which helps put rockets into space. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. ReachLocal, founded by Zorik Gordon, publicly traded company helping small businesses across America use the Internet for marketing [Woodland Hills. North of the 101]. downtown LA].

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

When you’re one fund and have $600 million to invest it’s easier to take that kind of risk. LA generally doesn’t have an appetite for this kind of ‘swing-for-the-fences’ investment at early stages – and neither does your town. There are no $600 million funds in Los Angeles.

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Want to Start a Technology Company in LA?

Both Sides of the Table

LA generally doesn’t have an appetite for this kind of investment at early stages. We were also an investor in the early local listing company, CitySearch – an LA company. Douglas Merrill, the former CIO of Google, is building his next company in LA. LA investors are more pragmatic.

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