Some Thoughts on Branding Startups and Communities
Both Sides of the Table
APRIL 17, 2012
I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. Home of JPL (Jet Propulsion Laboratory), which helps put rockets into space. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. North of the 101]. And do so in real life, too.
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