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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. Idealab, led by Bill Gross, who founded Overture, CitySearch and MANY other business [Pasadena]. And before that he worked years at hedge funds and more broadly in the financial services industry. North of the 101].

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

In New York you have access to fashion, media, art and of course, financial services. Douglas Merrill, the former CIO of Google, is building his next company, ZestCash in LA. Each of these companies exited for more than $500 million and several north of $1 billion. So it’s always a trade-off. Brett Brewer has AdKnowledge.