Ten Tips for Business Traction to Attract Investors
Startup Professionals Musings
MAY 22, 2010
A CEO who has “been there and done that” is traction, especially if teamed with a financial lead (CIO) and a product lead (CTO). File a provisional patent, register a trademark, and reserve your company domain names. It’s also the keystone to convincing investors that you have a “sustainable competitive advantage.”
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