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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

World-class education including Caltech, USC and UCLA. not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City]. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. And before that he worked years at hedge funds and more broadly in the financial services industry.

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