CIO Examples Southern California Writing 
Both Sides of the Table
FEBRUARY 15, 2011
So can you really build a great tech firm outside of Silicon Valley? Let me use LA as an example. My fund – at $200 million – is the largest in Southern California. That’s convenience when your VC is hoping to write the next $20 million check. Sure, but it will be different than the Bay Area ones.
Both Sides of the Table
APRIL 17, 2012
I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. Let my try those for Los Angeles as an example: Second largest city in America with 13 million people. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. And for me.
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