Startup Professionals Musings

JULY 17, 2023

One startup, no matter how smart the people and how well it is funded, can only do so much. Microsoft spent a huge amount of time and money with software developers for applications, and with hardware manufacturers to support multiple PC platforms. That’s real viral marketing. IBM learned a lot from Microsoft on this one.

IBM 82

IBM IBM Company Companies 82

Startup Professionals Musings

OCTOBER 31, 2020

One startup, no matter how smart the people and how well it is funded, can only do so much. Microsoft spent a huge amount of time and money with software developers for applications, and with hardware manufacturers to support multiple PC platforms. That’s real viral marketing. IBM learned a lot from Microsoft on this one.

IBM 169

IBM IBM Entrepreneur CIO 169

Startup Professionals Musings

APRIL 8, 2010

One startup, no matter how smart the people and how well it is funded, can only do so much. Microsoft spent a huge amount of time and money with software developers for applications, and with hardware manufacturers to support multiple PC platforms. That’s real viral marketing. IBM learned a lot from Microsoft on this one.

IBM 85

IBM IBM CIO Startup 85