Some Thoughts on Branding Startups and Communities
Both Sides of the Table
APRIL 17, 2012
I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. Home to the Internet’s first true “accelerator,” Idealab led by Bill Gross. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. North of the 101].
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