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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. I guess Santa Monica is officially “Silicon Beach” in the local people’s minds. Still, I kind like the name, well, um, … Santa Monica. IA Ventures – Roger Ehrenberg was doing angel investing before he became a VC.

Startup 304
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Want to Start a Technology Company in LA?

Both Sides of the Table

LA generally doesn’t have an appetite for this kind of investment at early stages. DemandMedia has already scaled a tech team to a considerable size in Santa Monica. My commute, for example, from Santa Monica to Century City is less than 15 minutes each way and I never have to take the freeway.

Company 290
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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

I live in the city of Santa Monica. When you’re one fund and have $600 million to invest it’s easier to take that kind of risk. LA generally doesn’t have an appetite for this kind of ‘swing-for-the-fences’ investment at early stages – and neither does your town. Los Angeles.