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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

APRIL 17, 2012

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. World-class education including Caltech, USC and UCLA. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. And of course a place of idyllic weather, culture and a lifestyle.

Startup

Startup Venture Capital Los Angeles Woodland Hills

Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

FEBRUARY 15, 2011

We have world-class universities like Caltech, UCLA, USC and more. When you’re one fund and have $600 million to invest it’s easier to take that kind of risk. LA generally doesn’t have an appetite for this kind of ‘swing-for-the-fences’ investment at early stages – and neither does your town.

Venture Capital

Venture Capital Southern California Google Startup

Some Thoughts on Branding Startups and Communities

Can You Really Build a Great Tech Firm Outside Silicon Valley?

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