Some Thoughts on Branding Startups and Communities
Both Sides of the Table
APRIL 17, 2012
I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. Idealab, led by Bill Gross, who founded Overture, CitySearch and MANY other business [Pasadena]. North of the 101].
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