CIO ReachLocal Southern California Writing 
Both Sides of the Table
APRIL 17, 2012
I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. I thought about some Southern California angle, because this is where > 50% of my investments are. And for me.
Both Sides of the Table
FEBRUARY 15, 2011
My fund – at $200 million – is the largest in Southern California. That’s convenience when your VC is hoping to write the next $20 million check. The LA / Southern California market has many people who are now on their second and third companies. Zorik Gordon built & IPO’s ReachLocal.
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