socalTECH

APRIL 8, 2010

Los Angeles-based Leads360 , a developer of hosted software for managing sales leads, reported yesterday that the firm has signed on Infinity Auto Insurance, a unit of Infinity Property and Casualty Group. Leads360 is venture backed by Rustic Canyon Partners, and headed by former Overture Services CIO Dan Morefield.

Rustic Canyon 177

Rustic Canyon CIO SaaS Sales 177

socalTECH

FEBRUARY 24, 2010

Los Angeles-based Leads360 reported today that it has linked its sales lead management software with offerings from web-based mortgage software firm Optimal Blue. Leads360 is backed by Rustic Canyon Partners, and is headed by Dan Morefield, who was CIO of Overture Services before its acquisition by Yahoo. READ MORE>>.

Rustic Canyon 154

Rustic Canyon Software CIO SaaS 154

socalTECH

SEPTEMBER 30, 2008

Morefield is the former COO of Experian Consumer Direct, as well as CIO at Overture Services. Leads360's software is used to manage web-based sales leads; the firm is venture backed by Rustic Canyon Partners. Leads360's software is used to manage web-based sales leads; the firm is venture backed by Rustic Canyon Partners.

Rustic Canyon 100

Rustic Canyon CIO Web Los Angeles 100