Remove CIO Remove Santa Monica Remove Web Remove Writing
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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. I guess Santa Monica is officially “Silicon Beach” in the local people’s minds. Also East of the 405?

Startup 304
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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

I live in the city of Santa Monica. That’s convenience when your VC is hoping to write the next $20 million check. That sets us up nicely for the next phase of the web. Douglas Merrill, the former CIO of Google, is building his next company, ZestCash in LA. Let me use LA as an example. Los Angeles.