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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.

Startup 304
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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

We have world-class universities like Caltech, UCLA, USC and more. That’s convenience when your VC is hoping to write the next $20 million check. I talked to one startup CEO who told me, “you have young engineers who want to make $200,000 or more to work for me. That sets us up nicely for the next phase of the web.