Taming The Enterprise Texting Tiger, With TigerText's Brad Brooks
socalTECH
OCTOBER 24, 2013
One of my friends, the CIO of a large healthcare system, did a study with Verizon of their facility, and found that there were 3 million SMS messages sent in a month. We''ve very much taken a play out of the Yammer playbook. Yammer used this to create lead generation from the top down. That''s important in how we market.
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