Remove CitySearch Remove Competition Remove Develop Remove SEM
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. So he founded … wait … CitySearch.

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

In the same year they won Business Insider’s Startup competition. Because I knew that Ethan was on to a powerful idea and one in which he had developed huge competence and domain knowledge in. I was standing with him when he won the TechCrunch 50 award. Nice sweep! But Ethan had left by the time of the acquisition.

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