Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:
Both Sides of the Table
MARCH 11, 2011
So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. So he founded … wait … CitySearch. Some IdeaLab successes / brand names aside from Overture & CitySearch? They would launch quickly and test whether or not there is any demand.
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