CitySearch Demand SEM Startup 
Both Sides of the Table
FEBRUARY 7, 2013
He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. In the same year they won Business Insider’s Startup competition. ” So Ethan went to work as a product manager at Google Video. Nice sweep!
Both Sides of the Table
MARCH 11, 2011
At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks!
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