7 Ways To Prepare For A Growing Global Opportunity
Startup Professionals Musings
APRIL 18, 2015
This approach, popularly known as glocalization , means you have to design and deliver global solutions that have total relevance to every local market in which you operate. McKinsey estimates, for example, that the upper middle class in China will grow from 14 percent now to 56 percent by 2022.
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