UnVenture Capitalists: Seek Investors Aligned With Your Interests, Not Their Egos
InfoChachkie
NOVEMBER 9, 2010
In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. The company hired the Dominican actor Geoffrey Holder, who delivered the commercial’s signature tagline with memorable panache, “ Maaarvelous, absolutely maaarvelous.” Collapsing Startup Costs.
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