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Why You Should Make Your Competitors Your Frenemies

Both Sides of the Table

Conventional wisdom in most companies is that “the competition is the enemy&# – it’s the rallying cry to dig deeper, get more features out the door, issue press releases citing differences and attack the competition’s weaknesses in sales presentations. A healthy respect for your competition will serve you well.

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Understanding Changes in the Software & Venture Capital Industries

Both Sides of the Table

I will argue that when the dust settles, although we will have fewer firms, each type well end up more focused on traditional stage segments that cater to the core competencies of that firm. When I built my first company starting in 1999 it cost $2.5 million in infrastructure just to get started and another $2.5 Enter Amazon.

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UnVenture Capitalists: Seek Investors Aligned With Your Interests, Not Their Egos

InfoChachkie

In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. The campaign was so successful it eventually catapulted 7-Up’s sales to rival that of both Coke and Pepsi, making it the third most popular soft drink in the US. Collapsing Startup Costs. free weekly Infochachkie articles!

article thumbnail

UnVenture Capitalists: Seek Investors Aligned With Your Interests, Not Their Egos

InfoChachkie

In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. The campaign was so successful it eventually catapulted 7-Up’s sales to rival that of both Coke and Pepsi, making it the third most popular soft drink in the US. Collapsing Startup Costs. free weekly Infochachkie articles!