Entrepreneurs Should Go For The Quick Buck – Then Stop - Initial Business Models Can Be Enticing But Limiting In The Long Run
InfoChachkie
APRIL 28, 2011
As noted in Fast Followers II , when Expertcity (acquired by Citrix) launched GoToMeeting, we devised a straightforward, easy to understand pricing scheme, which we dubbed “All You Can Meet.” Rather than encouraging users to maximize the value from their service, they effectively punished them for their increased usage.
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