Both Sides of the Table

OCTOBER 11, 2016

Gregg Johnson, CEO of Invoca For the first 5 years or so after I became a VC I didn’t talk much about what I thought a VC should be excellent at since frankly I wasn’t sure. After a decade on the job I’ve started to speak more openly when newer industry colleagues now ask me what I’ve learned. The role of VC is sparring partner.

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Both Sides of the Table

JULY 1, 2010

We all like to think of startups as “non hierarchic&# organizations and to some extent that should be true. This applies to both founders and to VC’s that work with them. I see two common mistakes in companies (not just in startups, in fact). I’m not a big believer in too much hierarchy.

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SoCal CTO

NOVEMBER 5, 2009

I recently got together with Aaron Shechet and an early stage startup to discuss the direction the company might want to take. I grew up in Los Angeles and went to undergrad at UC Santa Barbara, graduating in 2003 with Honors in Economics. While at UC Santa Barbara, I started a café which served over 1100 dorm residents.

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Both Sides of the Table

FEBRUARY 7, 2013

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. I acted as the occasional mentor, advisor and coach to Ethan. In the same year they won Business Insider’s Startup competition.

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Both Sides of the Table

MAY 27, 2013

Your goal should be to turn your VCs into extended members of your team to get real value from them. Understanding where your VC partner sits in their respective fund and where their fund is in the cycle of its investment lifecycle will help you understand your VCs behavior. You start to act cohesively as a group.

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Both Sides of the Table

NOVEMBER 19, 2009

This is part of my Startup Advice series. I had a picture in the office of my first company with the logo above and the capital letters JFDI. (In So I was surprised at the sheer volumes of decisions that had to be made when I became a startup CEO. He was stuck on capital raising. I think this paralyzes many people.

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