Coach Sales Technical Advisors Technical Review 
Both Sides of the Table
NOVEMBER 19, 2009
I spent nearly a decade building software for large companies and then advising companies on the same. The technology team disagrees on direction and wants resolutions. Your head of sales thinks she should fire somebody. Yes, I know it’s my job as the CEO to be the coach for people and that’s fine.
SoCal CTO
MARCH 4, 2010
I’ve worked with 30+ early-stage companies in all sorts of capacities (and spoken to many, many more), so I thought it might be worthwhile trying to classify the various ways that I’ve engaged in different technology roles in startups. It depends on the business, people, technologies, etc. Each situation is just a bit different.
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