Both Sides of the Table
APRIL 3, 2014
Most technology startups seem to be funded by product people or business people. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. ” So I did want any rational person who wants to improve does – I hired a coach.
SoCal CTO
MARCH 4, 2010
I’ve worked with 30+ early-stage companies in all sorts of capacities (and spoken to many, many more), so I thought it might be worthwhile trying to classify the various ways that I’ve engaged in different technology roles in startups. It depends on the business, people, technologies, etc. Each situation is just a bit different.
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Both Sides of the Table
OCTOBER 12, 2010
A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development. You learn by asking.
Both Sides of the Table
FEBRUARY 5, 2011
Most technology startups seem to be funded by product people or business people. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. So I did want any rational person who wants to improve does – I hired a coach.
Both Sides of the Table
SEPTEMBER 13, 2011
They will often run all of the daily reports into them covering off for finance, sales, marketing, biz dev & HR. Many times they also pick up product and tech, too. Often times you find the CEO who really just likes to do product or tech. Similarly I talk to CEOs who can’t do a sales pipeline review with me.
Startup Professionals Musings
DECEMBER 5, 2014
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.
Startup Professionals Musings
MAY 1, 2022
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.
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