I Just Invested in @Burstly, a Mobile Ad Management Company
Both Sides of the Table
MARCH 30, 2010
As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. Mobile traffic consumption is rising dramatically and everybody expects it to become the major commerce platform of the future. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis).
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