Remove Companies Remove CPC Remove GRP Partners Remove SEM
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. We’re looking at innovative companies that will enable new forms of mobile advertising.