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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. Networking is all about marketing yourself and your company.

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5 Strategies Recommended For Successful Bootstrapping

Startup Professionals Musings

As an advisor to entrepreneurs, I often hear the desire to run their own company, to avoid having someone else telling them how to run the business. Although board members should be compensated to assure commitment, I suggest company shares rather than cash. Avoid family members and close personal friends.

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Interview with Julie Novack, PartySlate

socalTECH

She told us about why so many Los Angeles investors are supporting the company and gave us an overview of what PartySlate is all about. I tapped my co-founder, John Haro, who I worked for at Agency.com, and at another mobile marketing company, and we talked about the idea, ideated, and I brought him on as co-founder.

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8 Career Advancement Principles Of Ownership Thinking

Startup Professionals Musings

Steve Jobs started his technical career creating circuit boards at Atari, before joining Steve Wozniak to build personal computers in his garage. Get out of dead-end jobs, and don’t be afraid to move on to a new company if the current one is not healthy. Recognize career growth requires changing with the business.

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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

Based on my experience advising new entrepreneurs as well as more mature businesses, I recommend the following strategies for building business momentum, while still optimizing the limited resources of every small business: Find more customers that like what you do best. The company has since gone public, and is still a market leader.

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Why I F **g Hate Unicorns and the Culture They Breed

Both Sides of the Table

Not the successful companies themselves but the entire b t culture of swash-buckling startups who define themselves by hitting some magical $1 billion valuation number and the financiers who back them irrespective of metrics that justify it. My fear isn’t whether these companies will be valuable in the future. ” No.