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OpenX Gets $22.5M More For Online Advertising

socalTECH

Pasadena-based advertising technology firm OpenX has raised $22.5M more in a round of funding, the company announced today, via a Series E funding round. The company said the new funds will go towards growth, financing acquisitions, and international expansion. Global Investment, Inc., and Presidio Ventures. READ MORE>>.

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Interview with Tim Cadogan, OpenX

socalTECH

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

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OpenX Launches Advertising Marketplace

socalTECH

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. According to OpenX, the marketplace will integrate with its software, and allow publishers to maximize their revenues.

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Ten Of The Top Tech Companies For Employees In LA

socalTECH

Who are the top tech companies to work for in Los Angeles? Despite a huge number of companies, we found there are a number which. Despite a huge number of companies, we found there are a number which. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. Demand Media.

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Interview with Evan Rifkin, Burstly

socalTECH

We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. How long has the firm been around, and why did you decide to start the company? Evan Rifkin: We started in Q1 of last year. We were enamored of the iPhone at Apple.

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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

Spark Capital is relatively new to VC (founded in 2005) yet has become one of the hottest new VCs having invested in Twitter, Tumblr, AdMeld, Boxee, KickApps and many more companies. How did they end up with such an irreverent site and what was their objective? These are both either “remnant” or free ad types. TechCrunch article.