Frank Addante

APRIL 16, 2007

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you.

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

MARCH 26, 2007

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you.

Outsource Development 40

Outsource Development CTO Hire Startup Venture Capital 40

Frank Addante

AUGUST 2, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Hire Entrepreneurs! (Web

Entrepreneur 40

Entrepreneur Startup Venture Capital Web 2.0 40

Frank Addante

MAY 15, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. No, it’s bad.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Frank Addante

MAY 24, 2007

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. So, I am on to Startup 6.0.

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Frank Addante

AUGUST 27, 2007

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

JUNE 4, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. StrongMail Systems, Inc.

Startup 40

Startup Venture Capital Email CTO Hire 40