WTF is Traction? A 6-Step Relationship Guide to VC
Both Sides of the Table
AUGUST 8, 2009
Most of them are telling you that they just need to see a bit of traction before they’d be prepared to invest. Investors are giving you a version of the “soft no,&# which basically means that they’re not prepared to invest now. They get positive product reviews on TechCrunch, GigaOm or Paidcontent.org.
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