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Convertro Taps Avedissian As COO

socalTECH

Avedissian was most recently Chief Revenue Officer at MyLife. Zwelling said that Avedissian is "the biggest hitter" in the area of attribution and media optimization. Convertro's offers up technology to track marketing conversions, helping companies to optimize their marketing efforts to drive sales. READ MORE>>.

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Launchpad LA – 10 Startup Companies to Watch

Both Sides of the Table

Thursday night was the unveiling of the newest batch of Launchpad LA companies. The VC’s & executives were then asked to make “commitments&# (in writing) to 3-5 of the companies that they felt they could make some sort of contribution to. Have a look at the companies below. And of course we had, TheMan.

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Titan Gaming Taps Pierce, McCurdy For Board

socalTECH

Los Angeles-based Titan Gaming , the online gaming technology firm backed by the who's who of Southern California's angel investors, said today that it has added EA's Keith McCurdy and Affinity Media's Brock Pierce to its board, as well as appointed a number of executives.

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Mark Suster, Nely Galan to Keynote Silicon Beach Fest

Tech Zulu Event

Companies represented include: Disney, Warner Bros., ABC Family, Fox, Universal Music, Google, Facebook, Demand Media, MyLife, Riot Games, DFJ Frontier, Rustic Canyon, GRP Partners, Siemer and Associates, Marketshare, Saatchi Online, OMD, Ignited, Rubicon Project, Smashbox Cosmetics, NFL, UCLA, USC, and dozens of start-ups.

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The Workshop: Get Funded in One Day (Dealmaker LA)

SoCal Tech Calendar

Brought to you by the team who produces Startonomics and Dealmaker LA, this hands-on "workshop-style" event will allow entrepreneurs to drill down on the key issues we face when laying the foundation to build and fund their company. See [link] (more).

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Why a “Yelp for People” Won’t End the World

Tech Zulu Event

That’s right; in fact my only issue with the announcement of the Peeple app last week was that the company isn’t taking the concept far enough. While I entirely understand the public’s reservations, I also understand why Peeple is not the first company to announce a “people review” concept, and also why it won’t be the last.