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Interview with Julie Novack, PartySlate

socalTECH

She told us about why so many Los Angeles investors are supporting the company and gave us an overview of what PartySlate is all about. Unlike Yelp and listings sites that are focused on user-generated reviews or things like that, we're really a portfolio sharing site, and a tool of professionals. What does PartySlate do?

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How to Measure & Track Marketing

Jason Nazar

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). See what other startup mentors have to say about marketing tactics. In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC.

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How to Measure & Track Marketing

Jason Nazar

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). See what other startup mentors have to say about marketing tactics. In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC.