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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. I was 23 and had been programming computers, designing computer networks and selling software for 10 years. ” F**k.

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Roping in the Legal Eagles

InfoChachkie

Your lawyer is a trusted advisor, but in the end, you run your business, your lawyer does not. In other words, find a lawyer who will take the time to understand the issues underlying your business and advise you how to best accomplish your objectives while minimizing your legal exposure. Money Is Time. but They Make Great Guard Dogs.

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Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Frank Addante

I decided that I was going to consult/advise a few companies and relax for a bit. He went from recruiter to IT manager to technical sales… Then, he did such a great job in sales that we had to build up more infrastructure for our ad-serving and email delivery platform to support the increased demand.

Startup 40
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Frank Addantes FounderBlog: Startup 3.0: Internet advertising is good. No, it’s bad. Oh wait… it IS good!

Frank Addante

The interesting thing is that we never looked at our competition, we never did any kind of competitive analysis on the products we wanted to be leaders, so we acted like leaders – we focused on our customers, not our competition. If so, buy them (at a reasonable price, of course). What the hell did I know?