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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It is simply the most important way to proactively control your career development and how the market perceives you.

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The Power of “In Person” – Why Distributed Teams are Less Effective

Both Sides of the Table

The conversations bleed into the sales messages the next time, they wend their way into software designs and form the plan of attach against competition. He gossips with the office manager who tells 3 software developers. I don’t like distributed development teams in early stage businesses. And it doesn’t stop there.