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Reflections on 2019: Kelly Perdew, Moonshots Capital

socalTECH

Our 2019 investment in Backtracks, a developer of podcast analytics software, has shown fantastic traction and continues to provide value to podcast creators helping them to better understand their listeners and monetize their content. The biggest lesson learned this year has been how hot the LA tech ecosystem has become. Since 2010, $6.3B

Capital 100
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How VCs Think About Adding New Partners

Both Sides of the Table

Competitive (Athlete: skier & rowed at Princeton, hates losing at everything she does). billion IPO), HealthDataInsights (Las Vegas, $400 million) as well as LA (Maker Studios $1 billion, TrueCar $1.3 That will coincide with her developing her unique pipeline and starting to get a sense of her focus areas.

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How to Develop Your Fund Raising Strategy

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He’s focused on that sector (not exclusively but predominantly) and therefore has an amazing network at large financial services firms to help you with business development. So they develop short-hand ways to qualify things better. Why invest now when I can see how your company develops? Neither can any VC.

Develop 366
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

And given your stage of development you sure better at least know what your goal is. For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. one of the best in industry that I've seen is how Scott Painter measures his business at TrueCar.

Metrics 346
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Interview with Mark Suster, GRP Partners

socalTECH

You know Zag, herein town, and more recently our new car investment, TrueCar. My competition is not Rustic Canyon, it's not Clearstone, or the other venture firms in town. Because, who it takes to develops successful software-as-a-service is someone who has come through Oracle, Seybold, to some extent SAP or PeopleSoft.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

It’s hard to get people to take a risk at a startup or for a reasonable salary with all this competition. Every developer, biz dev person, marketeer or sales rep on your team will be surrounded by scores of companies calling them like Sirens to switch teams. But we do have great technology developers. You just don’t.