Remove Competition Remove Funding Remove Guide Remove SEM
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! He had the idea that people would want city guides to tell them where to eat and what to do. Google was clear that they WOULD NOT go into this business. Shopping.com.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today? You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Competition. You need a wedge.

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