Remove Competition Remove Guide Remove Paid Search Remove Writing
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

It was a pleasure to write them myself. He invented the category of sponsored search. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. He had the idea that people would want city guides to tell them where to eat and what to do.