6 Tips for Building Relationships with Journalists
Both Sides of the Table
MARCH 22, 2010
If you’re Yammer , Mint or RedBeacon (all winners) you’re knighted with wonderful coverage. Imagine if you had to release your software daily in order to keep your job or to have the traffic numbers you need to earn your paycheck. Do not equate that with them giving you glowing reviews – you have to earn that.
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