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Why Your Marketing Campaign Sucks

Both Sides of the Table

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? Do I have data or facts to present so the story has legs? Final example.

Marketing 389
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Start With a Business Blog as Your Website

Startup Professionals Musings

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Here are some tips I’ve gleaned from experience: Make your blog your website. An informal writing style is generally recommended.

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7 Ways To Promote Your Services Business By Blogging

Startup Professionals Musings

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Here are some tips I’ve gleaned from experience: Lead with your blog. An informal writing style is generally recommended.

Blogging 135
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7 Recommendations For Building Your Brand With A Blog

Startup Professionals Musings

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Here are some tips I’ve gleaned from experience: Lead with your blog. An informal writing style is generally recommended.

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7 Keys To Utilizing A Blog To Drive Your Business

Startup Professionals Musings

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Here are some tips I’ve gleaned from experience: Lead with your blog. An informal writing style is generally recommended.

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Kick-Start Your Consulting Startup With Your Blog

Startup Professionals Musings

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Here are some tips I’ve gleaned from experience: Lead with your blog. An informal writing style is generally recommended.

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Every Consultant Needs a Blog More Than a Website

Startup Professionals Musings

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Here are some tips I’ve gleaned from experience: Lead with your blog. An informal writing style is generally recommended.