Frank Addante

DECEMBER 22, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Competition Venture Capital Advertising 40

Frank Addante

MARCH 12, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc.

Outsource Development 40

Outsource Development Startup .Net Venture Capital 40

Frank Addante

SEPTEMBER 25, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Outwit the competition. Zondigo, Inc. Startup 3.0: Be scrappy.

Company 40

Company Companies Startup Venture Capital 40

Frank Addante

OCTOBER 19, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Yes, I did say competition. Zondigo, Inc. Startup 3.0:

Startup 40

Startup Ideas Venture Capital Competition 40

Frank Addante

APRIL 16, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Google is the dominant player because they have technology.

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

JUNE 19, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. because they are so focused on being better than their competition.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

AUGUST 27, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc. But, do it.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40