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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. Most people totally advise against stealth. You always have too much technical debt, too many problems, staff members quitting, not enough capital, customer complaints, etc.

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The Power of “In Person” – Why Distributed Teams are Less Effective

Both Sides of the Table

In the era of Skype, web conferencing tools and collaboration software conventional wisdom says that distributed startup teams can be just as effective as those that are in person. In a world where 90% of communications is non-verbal imagine what is lost on conference calls. Conventional wisdom is wrong. What about offshoring?