The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong
Both Sides of the Table
JULY 13, 2012
If you want to understand more about the real trends in phone calls there are a bunch of white papers here. Banner ads on your computer suck as I’ve outline before ( presentation I gave at BlueGlass conference) ( blog post I wrote on integrated adviertising & another one on online/offline integration ).
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