SoCal CTO

JUNE 14, 2008

Especially when there are things like: Amazon S3 / EC2 / AWS outage this morning. Benefit of a proprietary platform can be finding customers. Amazon EC2 - uses it for natural language processing. Would never put a user request to an EC2 instance. Stamps.com - two back-ends - mainline service vs. marketing site.

Platform 150

Platform EC2 Java S3 150

Both Sides of the Table

DECEMBER 5, 2010

Back then were were looking for the same things users look for today – the “6 C’s of Social Networking&# – Communications, connectedness, common experiences, content, commerce & cool experiences. At the bottom end of the stack is storage (S3) and processing (EC2). Social Networking in Web 1.0.

Social Network 297

Social Network Networking Web 2.0 Web 297

SoCal CTO

OCTOBER 23, 2007

The focus was S3 - storage service, EC2 - their compute cloud, their queuing system, and their flexible payment system. The EC2 is very similar to having a Linux box in a colocation facility. It wasn't until a couple of the customers who used it explained what's really required.

Web 150

Web S3 EC2 Services 150

Both Sides of the Table

DECEMBER 5, 2010

We were looking for what I call the “6 C’s of Social Networking&# – Communications, connectedness, common experiences, content, commerce & cool experiences (fun!). They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc. They controlled distribution to the masses.

Social Network 318

Social Network Networking Web 2.0 Startup 318

Both Sides of the Table

DECEMBER 9, 2010

I had been selling large content management systems and storing documents for industrial-scale customers. Many of the biggest customers wanted to be able to physically walk through our data center – how could I give up something so strategic? At the time we viewed Amazon’s offering, EC2 as too nascent.

Startup 343

Startup Technical Review S3 Services 343