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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

SEO doesn’t just happen – it requires a content strategy, inbound links, relevancy, keyword strategies, etc. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Want to eradicate Evite? PR requires time and effort from your team that isn’t spent elsewhere and thus is a real cost.

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