Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. My argument is pretty simple.

Marketing 379

Marketing Startup SEM SEO 379

TechCrunch LA

FEBRUARY 20, 2019

It’s obvious that we can be too late to these decisions of course. Start writing down predictions about people, companies, and markets. If — and it’s a big if of course — they can do that on the cheap, then why should an LP care at all? How can you practice timing? Ditto people you met a while back.

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

Both Sides of the Table

MAY 26, 2011

At the big consulting firms, investment banks and established large technology companies we’re taught to produce long reports, make sure that every document is perfect quality and that every possible bit of diligence has been done. It says that you need to take due care in selecting team members. Good enough isn’t.

Startup 335

Startup Technical Review Framework Entrepreneur 335

Both Sides of the Table

FEBRUARY 27, 2011

I hope I straddled people’s points of view well enough not to have offended anybody while adding a framework for how I think about the service. This is a blog post I really didn’t want to write. I didn’t want to write it because I have mixed feelings about AngelList. So why I am writing it then?

Venture Capital 267

Venture Capital Writing Blogging Startup 267

Both Sides of the Table

SEPTEMBER 28, 2014

Let’s set up a framework. Of course a lot of this also comes down to investor trust. A Framework to Guide You: So putting it all together, you should always be mindful of your personal circumstances and market conditions. But what IS the right amount of burn for a company? Here’s overall what you need to know.

Startup 383

Startup Company Companies .Net 383

Both Sides of the Table

JANUARY 28, 2011

You do a startup and decide you want somebody to step in and run the company so you can focus on technical excellence. They often are very good at getting information out of people, helping create a framework for making decisions and pushing for support amongst the organization from those that back the decision and those that do not.

CTO Hire 363

CTO Hire Technical Review Startup Demand 363